Privacy Policy for Flower Orders in Bethnal Green

Introduction

This Privacy Policy explains how Flowers Bethnal Green collects, uses, stores, and protects your personal information when you place an order with us. Our commitment is to respect your privacy, ensure your data's security, and comply with all applicable data protection laws, including the United Kingdom General Data Protection Regulation (UK GDPR). This Privacy Policy applies to all customers placing orders with Flowers Bethnal Green in Bethnal Green and the surrounding districts.

What Data We Collect

When you place an order with Flowers Bethnal Green, we collect the necessary personal data required to fulfill your order and provide excellent service. The types of data we collect include:

  • Contact information: Name, address, postcode, phone number, and payment details.
  • Order details: Product selections, delivery instructions, recipient information (name, address, contact number), preferred delivery date, and any special requests.
  • Communication history: Records of your correspondence with us, including queries, complaints, and feedback.
  • Website usage data: When you use our website, we may collect information such as IP address, browser type, device information, and pages you visit. This helps us improve our services, but we do not use this information to personally identify you.

Lawful Basis for Processing Your Data

The lawful bases under which Flowers Bethnal Green processes your personal data are as follows:

  • Contract: We process your data to fulfill orders and deliver products you have purchased, and to take steps at your request prior to entering into a contract.
  • Consent: Where applicable, we may request your consent before sending you marketing communications or retaining specific data for non-essential reasons.
  • Legal obligation: Some data processing is necessary to comply with legal requirements, such as tax or accounting regulations.
  • Legitimate interests: We may process personal data for legitimate business interests, such as improving our services, running our business efficiently, protecting against fraud, and ensuring network and information security. Where we rely on this basis, your interests and fundamental rights will always be considered.

How We Use Your Data

Your personal data is used for the following purposes:

  • Processing and delivering your flower orders
  • Notifying you about your order status and delivery details
  • Managing payments, refunds, and billing requests
  • Communicating with you in response to your enquiries, feedback, or complaints
  • Improving the quality and delivery of our services
  • Complying with legal obligations and regulations
  • Sending you updates, if you have consented to marketing communications

Data Retention

Flowers Bethnal Green only keeps your personal data for as long as is reasonably necessary for the purposes it was collected, or as required by law. The criteria used to determine retention periods include:

  • The duration of our relationship with you as a customer
  • Legal and regulatory retention requirements (such as tax laws)
  • The potential for resolving disputes, enforcing contracts, or addressing complaints

Typically, we retain order and transaction data for up to six years, unless a shorter or longer retention period is required by law. Once this period has expired, your personal data will be securely deleted or anonymised.

Data Processors and Sharing Information

To deliver our services efficiently, Flowers Bethnal Green may engage trusted third-party service providers, known as 'data processors', to process your personal data on our behalf. These may include:

  • Payment processing providers
  • IT and website support services
  • Delivery couriers and logistics companies
  • Accountants, auditors, or professional advisors (where necessary)

All data processors are contractually obligated to keep your information secure and use it only for the purpose of providing the contracted service to us. We will never sell or rent your personal data to third parties. Data processors are carefully selected to ensure GDPR compliance, and your data will not be transferred outside the United Kingdom or European Economic Area unless adequate safeguards are in place.

In limited circumstances, we may have to disclose your data to comply with legal obligations, court orders, or regulatory authorities.

Your Data Protection Rights

Under GDPR, you have a range of rights regarding your personal data. These rights include:

  • Right to be informed: You have the right to know how your data is collected and used.
  • Right of access: You can request a copy of the personal data we hold about you.
  • Right to rectification: You have the right to ask us to correct inaccurate or incomplete data.
  • Right to erasure: Also known as the 'right to be forgotten', you can ask us to delete your personal data in certain circumstances.
  • Right to restrict processing: You can request us to restrict or suppress the processing of your personal data.
  • Right to data portability: Where applicable, you can receive your personal data in a structured, commonly used, machine-readable format and have it transferred to another provider.
  • Right to object: You can object to the processing of your data for direct marketing or other legitimate interests.
  • Rights in relation to automated decision-making and profiling: Flowers Bethnal Green does not use automated decision-making or profiling in its processing of your data.

To exercise any of these rights, please contact us using the details provided on our website or in your order confirmation documents. We may require certain information to verify your identity before responding to your request.

Data Security

We take the security of your data seriously. Appropriate technical and organisational measures are in place to protect your personal information from unauthorised access, loss, misuse, or disclosure. These measures may include encryption, access controls, secure networks, staff training, and regular security reviews.

Changes to This Privacy Policy

We reserve the right to update this Privacy Policy in order to reflect changes to our practices or for other operational, legal, or regulatory reasons. The most current version will always be available on our website. We encourage you to review this policy periodically.

Contact Us

If you have any questions about this Privacy Policy or how your personal data is used, please get in touch using our contact details found on the Flowers Bethnal Green website or in your order confirmation.